Welcome to paridhan.com!
This Privacy Policy, together with our Terms of Use, describes the policies and procedures of Paridhan – Aapki Pehchaan (“Paridhan” / “We” / “Us” / “Our”) regarding the collection, storage, use, and disclosure of information provided by our customers, stakeholders, or visitors to our website (hereinafter referred to as “User” / “Users” / “you” / “your”). Paridhan – Aapki Pehchaan is engaged in the business of selling premium women’s ethnic and modern fashion including Suits, Sarees, Lehengas, Kurtis, and Gowns through retail stores and online platforms. This Privacy Policy explains your rights regarding your information, how we protect it, and how you can contact us for any concerns.
This Privacy Policy is an electronic record in the form of an electronic contract formed under the Information Technology Act, 2000, and the rules made thereunder. This document does not require any physical, electronic, or digital signature. It is legally binding between you and Paridhan – Aapki Pehchaan. By using our website or services, you consent to the terms of this Privacy Policy.
Information We Collect
We may collect personal information including, but not limited to:
- Name, email address, phone number
- Postal and billing address
- Payment information (processed securely via payment gateways)
- Browsing behavior and preferences on our website
- KYC details (for orders or special services)
- Reviews, testimonials, or feedback provided voluntarily
This may also include demographic information such as gender, location, occupation, and other information you voluntarily provide to use our services.
How We Collect Your Information
Website & Cookies
When you interact with our website, we may use cookies to collect technical information and browsing behavior. Cookies help improve website performance and provide a more personalized experience. You may disable cookies in your browser, but some features may not function properly.
Account Information
Information is collected when you:
- Register an account
- Place an order or request services
- Subscribe, like, follow, or interact on our social media pages
- Participate in contests, events, or promotions
- Provide feedback or reviews
KYC / Verification Details
For certain services or orders, we may request additional information such as identity proof or address proof. You are responsible for the accuracy of this information.
Why We Collect Your Information
We use your information to:
- Process orders and returns
- Provide a personalized shopping experience
- Inform you about new collections, products, or offers
- Manage registered accounts
- Maintain records and comply with statutory requirements
- Prevent fraud or unauthorized activities
- Improve our services, products, and website experience
Sharing Personal Information
We do not sell or rent your personal information. Your information may only be shared with:
- Trusted partners (courier services, website hosts, content delivery networks)
- Third-party service providers bound by strict confidentiality agreements
- Legal authorities if required by law
We may also share anonymized, aggregated data for analytical purposes. In case of business transfers or mergers, personal information may be transferred to the acquiring party.
Children
Our website and services are not directed at children under 18. Parental consent is required if a minor uses our services. Unauthorized access by minors may result in suspension or termination of the account.
International / Cross-Border Transfer
Your information may be stored or processed outside your home country. We ensure that any third-party service providers comply with applicable data protection laws.
User Rights
You can:
- Access, update, or correct your personal information
- Request deletion of your personal information
- Restrict processing of your data
- Opt out of marketing communications
Note: Some features or services may require certain personal information.
Data Security
We use industry-standard safeguards, including SSL encryption, to protect your data during transmission. While we implement all reasonable precautions, we cannot guarantee absolute security against unauthorized access or cyber-attacks.
Retention of Information
We retain personal information as long as necessary to provide services, comply with legal obligations, and resolve disputes. Account data is retained while the account is active, and customer service interactions are kept for a reasonable period after resolution.
Cookies & Advertising
We may use cookies and similar technologies for:
- Website functionality
- Personalized advertising
- Analytics and performance measurement
Advertising partners (Google, Facebook, etc.) may set cookies on your device to deliver relevant ads.
Changes to This Privacy Policy
We may update this Privacy Policy periodically. Continued use of our website or services after changes indicates your acceptance of the updated terms.
Contact Us
For questions, concerns, or feedback, contact us:
Paridhan – Aapki Pehchaan
7, Tej Puria Palace, Near Lekhraj Market & Metro Station, Lucknow
📞+91 8591777719
📧 help.paridhan@gmail.com